New Product Development Process
heaher9
Unit 7 Assignment
Directions for completing this Assignment:
1. Watch the video on Developing and Managing products: ©GaGa’s Inc.http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html
2. Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’s Inc. in the template provided below. https://online.vitalsource.com/#/books/9781305370128
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 7.docx). Submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7. Unit 7 Assignment | Percent possible | Points possible | Points Earned | Comments | |||
Content per Checklists | 100% | 50 | |||||
Answer provides complete information demonstrating analysis and critical thinking: | 80% | ||||||
Answers 2 short essay questions (5 pts. each) correctly using a 200 worded response to each. | 36% | 10 | |||||
Answers 6 questions correctly =6 pts. @2 each | 14% | 12 | |||||
Provides viable defense of all six questions (at 3 pts. each) in 100 words minimum and includes a reference. | 30% | 18 | |||||
Subtotal: | 80% | 40 | |||||
Responds in template provided using correct grammar, spelling, and APA format and citation style. | 20% | 10 | |||||
Percent | Total |
- 10 years ago
- 20
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- 661411_introducing_a_new_product.docx
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- unit_7_assignment_template.doc
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