MKT 571 Week 5 DQs

MKT 571 Week 5 DQs

1. Why is total customer service (TCS) so important? What happens if a product or service does not actually meet its perceived performance or customer expectations?  How can relationship marketing benefit a company? 

2. Should a competitive analysis always be done before making any marketing decisions? Explain the advantages and disadvantages of doing the competitive analysis before making the decisions.

3. Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?