Needs to be original 1st time paper

For this assignment read the Case Study presented on pages 342-343 of the textbook. Write approximately 1,750-2,000 words addressing the following questions:

•What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm?

•How would you try to address those tensions?

•Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship.