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Complete a full SWOT Analysis for the textbook Case – “Apple's Winning Marketing Strategy” and use it to analyze and determine 3 Competitive Advantages that Apple could build upon.

Begin with a complete SWOT matrix grid that specifies both Internal and External factors.  It is expected that you research and provide meaningful data/information as it relates to external factors.

Analyze the SWOT, matching strengths to opportunities and provide 3 Competitive Advantages that you feel are available for the company to build upon. Support your analysis. Tell the reader why these are the best options and be sure to have facts to support it.  At this point, there is no need to “solve” the case or provide further recommendations.

Content         

            Introduction   

            SWOT Analysis matrix

            3 competitive advantages

            Develop 3 Marketing goals and objectives

            3 external resources

Mechanics     

            APA writing style

            Title Page

            Citations included & in correct APA format

            References page included & in correct APA format

            Grammar, Spelling, etc.