Question 1
The built-in purpose of each letter should be to:
A. promote goodwill and make a profit. 
B. maintain that the company's position is mostly fair. 
C. resell the product and the business ahead of the competition. 
D. promote goodwill and resell your product or service. 

Question 2
Which of the following is an example of exaggeration?
A. Sincerity
B. Gushiness
C. Irritation
D. Indifference 

Question 3
Talking down to the reader means:
A. using a congenial tone.
B. sharing ideas and making suggestions. 
C. asking rather than telling the reader.
D. using a condescending tone. 

Question 4
When your communication reflects both a sincere interest in the customer's welfare and a willingness to do some extra, you are reflecting:
A. a "we" attitude.
B. a service attitude. 
C. a goodwill attitude.
 D. tone. 

    • 11 years ago
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