Multiple choice

Question 1

The built-in purpose of each letter should be to:

A. promote goodwill and make a profit. 

B. maintain that the company's position is mostly fair. 

C. resell the product and the business ahead of the competition. 

D. promote goodwill and resell your product or service. 

Question 2

Which of the following is an example of exaggeration?

A. Sincerity 

B. Gushiness 

C. Irritation 

D. Indifference 

Question 3

Talking down to the reader means:

A. using a congenial tone. 

B. sharing ideas and making suggestions. 

C. asking rather than telling the reader. 

D. using a condescending tone. 

Question 4

When your communication reflects both a sincere interest in the customer's welfare and a willingness to do some extra, you are reflecting:

A. a "we" attitude. 

B. a service attitude. 

C. a goodwill attitude.

 D. tone.