Multiple Questions Answers

1. The salesperson's task of identifying potential customers is known as

A. prospecting.

B. selection.

C. follow-up.

D. demonstration.

2. Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firm's ________ strategy.

A. transportation

B. promotion

C. product

D. pricing

3. If you want to turn self-directed gain into social and economic benefits for all, you should use a/an _______ strategy.

A. charitable aid society

B. invisible hand

C. government

D. visible hand

4. Television is an attractive advertising medium because it

A. is relatively inexpensive.

B. offers a rapidly growing network audience.

C. provides instant feedback which can be used to measure effectiveness.

D. offers mass coverage and flexibility.