Multiple choice

1. The salesperson's task of identifying potential customers is known as 

A. prospecting. 

B. selection. 

C. follow-up. 

D. demonstration. 

2. Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is involved in her firm's ________ strategy. 

A. transportation 

B. promotion 

C. product 

D. pricing

3. If you want to turn self-directed gain into social and economic benefits for all, you should use a/an _______ strategy. 

A. charitable aid society 

B. invisible hand 

C. government 

D. visible hand 

4. Television is an attractive advertising medium because it 

A. is relatively inexpensive. 

B. offers a rapidly growing network audience. 

C. provides instant feedback which can be used to measure effectiveness. 

D. offers mass coverage and flexibility.