MKTG305 Unit 5 Individual Project

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

• Describe the main line of business of the company.
• Name four of the countries in which the company operates.
• Explain in detail the implementation of the 4Ps marketing mix concept by the company.
• Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a Word document with a body of 4–5 pages that is formatted in APA style. Must include a tite page, abstract, full body and reference page.