Applications in Marketing

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Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

  • Describe the main line of business of the company.
  • Name four of the countries in which the company operates.
  • Explain in detail the implementation of the 4Ps marketing mix concept by the company.
  • Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a Word document of 4–5 pages that is formatted in APA style.

 

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