MKT/571 WEEK 2 New Product Launch Marketing Plan, Part I

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Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). The domestic country is the country where the company is headquartered. You will choose one other country. You must use a real company and develop a new product (one that does not exist in any company).


Include the following components for both markets:


  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product positioning
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

    • 10 years ago
    MKT 571 WEEK 2 New Product Launch Marketing Plan, Part I

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