MKT/571 WEEK 2 New Product Launch Marketing Plan, Part I

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). The domestic country is the country where the company is headquartered. You will choose one other country. You must use a real company and develop a new product (one that does not exist in any company).

Include the following components for both markets:

• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering and product definition
• Product positioning
• Justification for your choice of product
• A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Click the Assignment Files tab to submit your assignment