MKT3010 W4 A2 Pricing Strategies

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Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and DirecTV. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

 

Be sure to include the following in your report:

  • Determine your price objective with your justification.
  • Determine the demand of your service and how this influences your pricing strategy.
  • Estimate your cost elements and discuss how this will influence the price of your service.
  • Prepare a competitive price analysis.
  • Select your pricing method and determine your final price along with your justification.

Write your responses in a 3- to 4-page Microsoft Word document.

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