MKT 571 Week 4 Team Assignment Classic Airline Channel and Pricing Strategy

Learning Team Assignment: Channel and Pricing Strategies
• Select a second country as the international market foryour product. Your home country was selected in Week Two.• Develop channel andpricing strategies for your product launch, and include both your domestic andinternational markets.• Write a 1,400- to 1,750-word paper completing thefollowing:

o Justify your choice of international market. Thejustification should employ specific data from research conducted.

• What is the sustainability of the market?• What are thefactors that influence your selected market?

o Trendso Size of marketo Growth rateo Profitability

o Select an appropriate channel strategy for both yourdomestic and international markets, and justify your selection. o Includepricing strategies for entering both the domestic and international markets. oEvaluate the implications of changing environmental factors on organizationalchoices for your selected country and international market. You must addressthe following factors:

• Government, political, or governing bodies

o Who are the major legal entities?o How might theyinfluence organizational choices?o What are the risk factors?

• Economic

o What is the role of interest rates, exchange rates, andmonetary or fiscal policies?o How might the organization use these factors toavoid to risk?

• Innovation and technology

o What are the key innovations and technologies available tothe organization? o How might

changing technologies be used to the organization’sadvantage?

• Social and demographic

o How might cultural diversity be used to add value to theorganization?o What skills might organizations need to implement the strategy?oWhat are the costs involved in acquiring those skills?

• Format your paper consistent with APA guidelines.