MKT 571 Week 4 Team Assignment - Classic Airline Channel and Pricing Strategy
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- Select a second country as the international market for your product. Your home country was selected in Week Two.
- Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
- Write a 1,400- to 1,750-word paper completing the following:
- o Justify your choice of international market. The justification should employ specific data from research conducted.
- What is the sustainability of the market?
- What are the factors that influence your selected market?
- o Trends
- o Size of market
- o Growth rate
- o Profitability
- o Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
- o Include pricing strategies for entering both the domestic and international markets.
- o Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:
- Government, political, or governing bodies
- o Who are the major legal entities?
- o How might they influence organizational choices?
- o What are the risk factors?
- Economic
- o What is the role of interest rates, exchange rates, and monetary or fiscal policies?
- o How might the organization use these factors to avoid to risk?
- Innovation and technology
- o What are the key innovations and technologies available to the organization?
- o How might changing technologies be used to the organization’s advantage?
- Social and demographic
- o How might cultural diversity be used to add value to the organization?
- o What skills might organizations need to implement the strategy?
- o What are the costs involved in acquiring those skills?
- Format your paper consistent with APA guidelines.
- Government, political, or governing bodies
11 years ago
MKT 571 Week 4 Team Assignment - Classic Airline Channel and Pricing Strategy
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