MKT 571 Week 2 DQs + Weekly Summary
Martin (Not rated)
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DQ 1
This week we are reading about "branding".Here is a recent article on the subject.Comments please.
http://www.ksbw.com/money/21467497/detail.html.
DQ 2
We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.
2. In one sentence write your positioning statement for the product
- 8 years ago
MKT 571 Week 2 DQs + Weekly Summary
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- mkt_571_week_2_dqs__weekly_summary.zip