MKT 571 Week 2 DQs + Weekly Summary

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DQ 1

 

This week we are reading about "branding".Here is a recent article on the subject.Comments please.

http://www.ksbw.com/money/21467497/detail.html.

 

DQ 2

 

We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.

1. Describe the overall strategy we should adopt to maximize our potential for success.

 

2. In one sentence write your positioning statement for the product

    • 8 years ago
    MKT 571 Week 2 DQs + Weekly Summary
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