MKT 571 Week 2 DQs + Weekly Summary

DQ 1

This week we are reading about "branding".Here is a recent article on the subject.Comments please.
http://www.ksbw.com/money/21467497/detail.html.

DQ 2

We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.

2. In one sentence write your positioning statement for the product