MKT 571 - Integrated Marketing Communication plan (IMC)- Client Pitch Presentation

Select a current product with which you are familiar (consumer product not a service) and pitch a new Integrated Marketing Communication plan (IMC).

Do not use the team product for this assignment! Select something unique that you are comfortable presenting. Be sure to follow the IMC plan approach from the course readings.

Create a Microsoft PowerPoint presentation of 10 slides that includes the following components:

Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

Create a print ad for the product featuring your new strategy.

Include both introduction and conclusion in the presentation.

Ensure the title and content tell the story, use the speakers notes for details if needed. Apply course reading concepts and references. Apply reference list as final page of presentation. Keep the presentation simple..white background and black text. Use limited graphics only in the ad you design. Focus on content.