MKT 515 WEEK 6 DISCUSSION

"Building Experiences on a Global Level"  Please respond to the following:

• Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” (4 min 32 s) located below. You may also view the video at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, recommend two (2) ideas that any U.S. company could use to provide a local experience for its product to a foreign culture.

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