Discussion

hovnb8

the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” (4 min 32 s) located below. You may also view the video at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, recommend two (2) ideas that any U.S. company could use to provide a local experience for its product to a foreign culture.