MKT 500 Assignment 3: Branding, Pricing, and Distribution

Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service. 

Write a four to five (4-5) page paper in which you:

1.      Create the domestic and global product branding strategy.

2.      Determine and detail the optimum pricing strategy.

3.      Examine how your pricing strategy supports your branding strategy.

4.      Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

5.      Discuss whether a push or pull strategy will be used, justify your rationale.

6.      Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

7.      Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment