MKT 500 - Assignment 3

1. Create the domestic and global product branding strategy.

2. Determine and detail the optimum pricing strategy.

3. Examine how your pricing strategy supports your branding strategy.

4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

5. Discuss whether a push or pull strategy will be used, justify your rationale.

6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company