MKT 421 week 5 Promotional Strategy Presentation (Old Navy)

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers and include the following in a Microsoft® PowerPoint® presentation:

• Your promotional strategy for your product or service, including how you will use at least three of the following elements:
  • Advertising
  • Public relations
  • Digital marketing, including social media
  • Sales promotion
  • Direct marketing
  • Event marketing
  • Outdoor
• An initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices. 
• The evaluation and control methods you will use to measure the success of your plan