MKT 421 Week 5 Positioning Presentation Latest Work

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your marketing plan strategy.

Compile the information presented in your previous papers and include the following in a Microsoft® PowerPoint® presentation:

• Your promotional strategy for your product or service, including how you will use at least three of the following elements:
• Advertising
• Public relations
• Digital marketing, including social media
• Sales promotion
• Direct marketing
• Event marketing
• Outdoor
• An initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices. 
• The evaluation and control methods you will use to measure the success of your plan
• Speakers notes are required.
• Title and Reference slides are not included in the count.
• Your slide presentation will be your presentation to management for your product/service proposal.

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