MKT 421 Week 3 Learning Team Assignment / Marketing Plan Phase II

Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,050- to 1,400-word paper in which you address the
following:
• Identify the segmentation criteria that will affect your target
market selection.
• Identify your target market.
• Describe the organizational buyers and consumers of your
product or service and the factors that influence their purchasing
decisions. Discuss how these factors will affect your marketing
strategy.
• Analyze current competitors and define the competitive
landscape for your product or service.
Format your paper consistent with APA guidelines. Incorporate at
least three academic references in your paper.