Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

 

Wal-Mart: Express Clinic

 

 

* Introduction Arista

 

* Identify the segmentation criteria that will affect your target market selection. 

 

* Identify your target market.

 

* Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

 

* Analyze current competitors and define the competitive landscape for your product or service.

 

* Conclusion

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