MKT 421 WEEK 2 Marketing Mix Presentation

Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

Each of the four P's should be addressed on its own slide. T

he final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company