Marketing Mix Presentation

Marketing Mix Presentation

Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft^® PowerPoint^® presentation (including a title slide) that analyzes that company's marketing mix:

• Each of the four P's should be addressed on its own slide.
• The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
• Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.