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Discuss the requirements of a linear programming (LP) model.  Provide an example of an LP model and define each variable used.  What are the key steps that need to be considered when formulating an LP problem? (150 words)

 

 

  1. What benefit would be gained by utilizing linear programming (LP) for marketing research?
  2. Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.




Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.  (2 pages)

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