mgkt discussion week 5

Please address just one of the following discussion questions. As the discussion ensures, please ensure that all of the aspects of the discussion question are covered by succeeding contributions if not addressed at that point:(at least 350 words)
1. In what ways can brands utilize social network communities for branding and promotion? 
2. Analyze a brand profile on Facebook. Identify all the brand assets on the page. What techniques are being used by the brand to engage customers? Do the brand fans seem passionate and engaged? Why or why not? How could the brand improve its profile (each contributor can analyze a different brand)?