Internet Marketing Principles

E-Marketing Plan

The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture. The creation of an e-marketing plan can be viewed on page 62 of your textbook. During this course, you will use the CSU Online Library to compile a portion of this plan including company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI). Additionally, you will compile a PowerPoint presentation of your e-marketing plan (Unit VIII).

For the Unit IV Web Assignment, you are asked to assemble a situation analysis and an e-marketing strategic plan (refer to pages 62-64). This should include a SWOT analysis as well as an analysis of the external changes that will affect your company including political, economic, socio-cultural, and technological. Additionally, the e-marketing strategic planning should include a detailed look at segmentation criteria applied to your company leading to the identification of the target market as well as a positioning statement. Review the importance of customer relationship management (CRM) as well.

Your paper should be a minimum of THREE pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines.