hw 4

For the Unit IV Web Assignment, you are asked to assemble a situation analysis and an e-marketing strategic plan (refer to pages 62-64). This should include a SWOT analysis as well as an analysis of the external changes that will affect your company including political, economic, socio-cultural, and technological. Additionally, the e-marketing strategic planning should include a detailed look at segmentation criteria applied to your company leading to the identification of the target market as well as a positioning statement. Review the importance of customer relationship management (CRM) as well.

Your paper should be a minimum of THREE pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines.