Marketing Pricing and Channels

Successful Launches

Pricing and Channels

This assignment requires you to apply pricing strategies to your company's product.

Part 1: Pricing

Using mainly articles from the library's full-text databases, complete the following:

•Research the pricing schemes of the 2 competitors.

•Compare and contrast 3 pricing strategies for the product.

•Select the appropriate pricing plan for the next year, which may be comprised of different strategies.

This section of the paper should be 3 pages in length and use research from the library's full-text databases and other quality college-level resources. Stay away from consultant sites on the Internet.

Part 2: Channel System

Using mainly articles from the library's full-text databases, complete the following:

•Research channel systems.

•Apply a channel system to enhance customer value.

This section of the paper should be 3 pages in length and use research from the library's full-text databases and other quality college-level resources. Stay away from consultant sites on the Internet.