MARKETING HW

(1) Written final report

The written report needs to include Documentation of the planning process of travel2change and action taking, lessons learned, Details and examples of how application of the theory and actions undertaken have changed your perspective and/or behavior. You evaluate the effectiveness of your strategies and actions, identify what worked, what didn’t and what could be modified when the cycle would be repeated.

Questions to guide your reflections: What was the outcome? How do you feel about it? Was it as expected? How was it different? Would you do it the same way next time? How would you change it? If the outcome was different than expected, was it still acceptable? Why or why not? 4 pages, single spaced, 12-point font.

(2) Presentation

Also create a video presentation to show your result. This can be a powerpoint presentation, a screencast. Suggested length is no longer than 5 minutes.

Criteria are:

• Content: Effective delivery of project results.
• Format: Format enhances the content. Multimedia is used to clarify and illustrate the main points.
• Delivery: Presentation captures audience attention.
• Structure: Presentation is organized and well laid out.