MGMT CS III
viccavs
Unit III Case Study
Read “KFC’s Big Game of Chicken,” which is a case on pages 260 and 261 of your course textbook, and respond to the
three questions at the end of the case on page 261.
The body of your paper should be a minimum of one page in length, not including the title and reference pages. While you are not required to use sources outside of your textbook, if you choose to use them, they must be cited and referenced
appropriately.
Course Textbook
Jones, G. R., & George, J. M. (2014). Contemporary management (8th ed.). New York, NY: McGraw-Hill/Irwin.
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