Marketing Homework Week 2

eltylo

Each post must be at least 250 words. Sources must be cited. Due by 05/15/2014 at 6:30 PM EST.
Public Relations Research

Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the manner in which public relations research can help professionals build and shape PR campaigns. Respond substantively to at least two of your classmates’ postings.
Publics & Public Opinion

Choose an organization and identify its key audiences, or publics. Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping public opinion. Respond substantively to at least two of your classmates’ postings.