CGD318

Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the manner in which public relations research can help professionals build and shape PR campaigns.

Choose an organization and identify its key audiences, or publics.  Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping public opinion.