marketing homework

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Building a brand from scratch can take time and risks being a failure. How did MINI-USA build a brand and avoid marketing missteps? How did marketing research help the company "reframe" its advertising strategy?

 

video link: http://bevideos.mhhe.com/business/video_library/0073364142/Disc_01/swf/Clip_17.html

 

Atleast 3 paragraphs.

Due by tonight 10:00 P.M.

    • 11 years ago
    • 5
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