Marketing

The J.B. Kunz Corporation, the leading manufacturer of passbooks and other printed forms for financial institutions, saw its market gradually decline during the 1980's and 1990's because the switch to electronic banking was making its products superfluous. Nevertheless, the firm bought up the assets of a number of smaller competitors, greatly increased its market share within its industry, and managed to earn a very high return on investment. What kind of strategy was the company pursuing? Why do you think the firm was able to achieve a high ROI (return on investment) in the face of industry decline?

(250 words)