Market Segmentation and Target Marketing
bukola22Some organizations feel that their products or services appeal to everyone. This being so, the organization may elect to not select specific target markets via the market segmentation process but instead consider every consumer part of their target market.
Discuss the pitfalls of this approach in terms of the overall effectiveness of this type of strategy, as well as in terms of seeking a return on marketing funds invested.
Be sure to provide supporting evidence for your statements.
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