Market Segmentation

Locate a real-world example of appropriate market segmentation, and present the example to your class.  Explain why it is appropriate and what differentiation helps to determine market opportunities.

Using the first letter of your last name, use the market segmentation identified below:

• G-L:  food

Things to Remember!

• Should be two to four paragraphs (at least 300 words).  Support your explanations by including in-text citations and references in APA format, as applicable.