FOR KIM WOODS- Needs to be Redbull

Create a minimum 750 word APA style formatted Word document that includes at least 1 scholarly resource from Ashford’s online library in addition to the course text.

Your document should contain paragraphs that cover the following topics:

• A description of your selected company/brand
• The core products/services they offer
• A brief history
• Key current competitors
• A SWOT analysis
• The product or service line you want to develop a marketing plan for and a SWOT based argument for why it warrants marketing investment

Please see our sample situational analysis (completed for McDonald's) for more details, including minimum lengths by topic

MUST BE GEARED AROUND THE COMPANY REDBULL