Intro business assignment 5
tennisgirlDUE DATE WED 03/08
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INTRO TO BUSINESS
ASSIGNMENT 5
Competition: Market Research Manager Analysis
Due Date: Week 10
Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are fictional.
Real Business
As you learned this week, understanding your competition and adjusting your own business accordingly is critical to a business’s success. A large discount retail store like Target competes not only with other discount retail store stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping track of all these competitors is quite a task; that’s why large companies have a team of market researchers dedicated to managing that research.
Your Role
This week, you’ll assume the role of a Market Research Manager at Target.
What is a Market Research Manager? Market Research Managers are responsible for creating and improving processes for gathering information on various market conditions, competitors, and consumer trends in their companies’ industries. They are typically responsible for managing a team of researchers and reporting their findings to the head of the department. Teams across the company then use these findings to help improve products, guide marketing efforts, and more. |
As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for Walmart.
Instructions
Step 1: Research
Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:
· Provide a link to the article.
· In 2-5 sentences, identify which aspects of the article will be helpful as you conduct your SWOT analysis.
Step 2: Strengths
Based on your own experiences shopping at Target and Walmart and the research you conducted:
· Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale in 2-3 sentences.
Step 3: Weaknesses
Based on your own experiences shopping at Target and Walmart and the research you conducted:
· Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale in 2-3 sentences.
Step 4: Opportunities
Based on your own experiences shopping at Target and Walmart and the research you conducted:
· Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale in 2-3 sentences.
Step 5: Threats
Based on your own experiences shopping at Target and Walmart and the research you conducted:
· Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale in 2-3 sentences.
Points: 55 | Assignment: Product and Operations – Category Manager Analysis | ||||
Criteria | Unacceptable Below 60% F | Meets Minimum Expectations 60-69% D | Fair 70-79% C | Proficient 80-89% B | Exemplary 90-100% A |
1. Find 1-2 related articles and identify what aspects of the articles will help with your SWOT analysis.
Weight: 30% | Does not provide article(s), or provides article(s) but does not explain their relevance to the assignment. Demonstrates no understanding of SWOT research and analysis. | Provides article(s); explanation of their relevance to the assignment lacks logic and/or supporting information. Demonstrates minimal understanding of SWOT research and analysis. | Provides article(s); does not fully, rationally, and with adequate support explain their relevance to the assignment. Demonstrates adequate understanding of SWOT research and analysis. | Provides article(s); explains their relevance to the assignment. Explanation is mostly logical and supported by some information from the article(s). Demonstrates good understanding of SWOT research and analysis.
| Provides article(s); thoroughly explains their relevance to the assignment using logic and specific information from the article(s). Demonstrates excellent understanding of SWOT research and analysis. |
2. Identify 1-2 of Target’s strengths in comparison to Walmart and explain your rationale.
Weight: 15% | Does not identify strengths, or identifies strengths but does not explain rationale logically or use supporting information. Demonstrates no understanding of SWOT research and analysis. | Identifies strengths; explanation lacked logic and/or supporting information. Demonstrates minimal understanding of SWOT research and analysis. | Identifies strengths; does not fully, rationally, and with adequate support explain reasoning. Demonstrates adequate understanding of SWOT research and analysis. | Identifies strengths; provides a clearly explained rationale. Explanation is mostly logical and supported by some information from the course, personal experience and/or article(s). Demonstrates good understanding of SWOT research and analysis. | Identifies strengths; thoroughly explains reasoning using logic, specific information from the course, personal experience, and article(s). Demonstrates excellent understanding of SWOT research and analysis. |
3. Identify 1-2 of Target’s weaknesses in comparison to Walmart and explain your rationale.
Weight: 15% | Does not identify weaknesses, or identifies weaknesses but does not explain rationale logically or use supporting information. Demonstrates no understanding of SWOT research and analysis. | Identifies weaknesses; explanation lacks logic and/or supporting information. Demonstrates minimal understanding of SWOT research and analysis. | Identifies weaknesses; does not fully, rationally, and with adequate support explain reasoning. Demonstrates adequate understanding of SWOT research and analysis. | Identifies weaknesses; provides a clearly explained rationale. Explanation is mostly logical and supported by some information from the course, personal experience and/or article(s). Demonstrates good understanding of SWOT research and analysis. | Identifies weaknesses; thoroughly explains reasoning using logic, specific information from the course, personal experience and article(s). Demonstrates excellent understanding of SWOT research and analysis. |
4. Identify 1-2 possible opportunities Target has to be more competitive with Target and explain your rationale.
Weight: 15% | Does not identify opportunities, or identifies opportunities but does not explain rationale logically or use supporting information. Demonstrates no understanding of SWOT research and analysis. | Identifies opportunities; explanation lacks logic and/or supporting information. Demonstrates minimal understanding of SWOT research and analysis. | Identifies opportunities; does not fully, rationally, and with adequate support explain reasoning. Demonstrates adequate understanding of SWOT research and analysis. | Identifies opportunities; provides a clearly explained rationale. Explanation is mostly logical and supported by some information from the course, personal experience and/or article(s). Demonstrates good understanding of SWOT research and analysis. | Identifies opportunities; thoroughly explains reasoning using logic, specific information from the course, personal experience and article(s). Demonstrates excellent understanding of SWOT research and analysis. |
5. Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart and explain your rationale.
Weight: 15% | Does not identify threats, or identifies threats but does not explain rationale logically or use supporting information. Demonstrates no understanding of SWOT research and analysis. | Identifies threats; explanation lacks logic and/or supporting information. Demonstrates minimal understanding of SWOT research and analysis. | Identifies threats; does not fully, rationally, and with adequate support explain reasoning. Demonstrates adequate understanding of SWOT research and analysis. | Identifies threats; provides a clearly explained rationale. Explanation is mostly logical and supported by some information from the course, personal experience and/or article(s). Demonstrates good understanding of SWOT research and analysis. | Identifies threats; thoroughly explains reasoning using logic, specific information from the course, personal experience and article(s). Demonstrates excellent understanding of SWOT research and analysis. |
6. Write in a professional manner using proper grammar and spelling.
Weight: 10% | Writing does not meet minimal standards. Tone is not professional. Wholly lacking in logic, clarity, and/or consistent formatting. Contains many spelling and/or grammatical errors. | Writing meets minimal standards. Tone is not professional. Lacking one or more of logic, clarity, and/or consistent formatting. May contain more than 8 spelling and/or grammatical errors. | Writing is satisfactory. Professional tone is developing. Shows moderate logic, clarity, and/or consistent formatting. May contain more than 2-4 spelling and/or grammatical errors. | Writing is mostly good. Tone is professional. Shows logic, clarity, and consistent formatting. May contain few or no spelling and/or grammatical errors. | Writing is excellent. Tone is professional and sophisticated. Shows logic, clarity, and consistent formatting. Contains no spelling or grammatical errors. |
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