International Resort & Spa Management

COURSEWORK

Description

The coursework is an individual academic essay that provides a conceptual debate

on the activities that influence the development of the resort or spa industry.

Select a topic of your choice based on the module content i.e. resort definition, resort

ownership, services marketing: people, physical evidence or process, resort strategic

management, resort sustainability, spa, or wellness. Research the topic and find an

argument (two clearly contrasting perspectives). Analyse, assess, compare and

contrast the different perspectives then give your opinion and justify it.

Please ensure that you link the contrasting perspectives you are writing about to

relevant theories that support your opinion and its justification. You should not

merely describe the perspectives but critically assess their influence on the

development of resorts and spas.

Structure

In principle, an essay does not have or has a limited number of headings. It flows in

a logical manner and includes an introduction, main section, and conclusion.

• Title page: Include the programme name, module name and code, essay topic

(argument), student name and UoD number, lecturer name, and submission date.

• Acknowledgements: If appropriate, provide a page acknowledging those who

helped you complete the assessment.

Page 5

• Content page: List the contents (Introduction, Findings and Analysis,

Conclusion, References) and the page numbers they appear on.

• Introduction: In approximately 200-300 words set the background, explain the

argument, and explain how you are approaching the argument in the findings and

analysis section.

• Findings and analysis: In approximately 2000 words present one side of the

argument, the other side of the argument and give your opinion. Be factual and

provide enough clarity for the reader to understand where you are coming from.

• Conclusion: In approximately 200-300 words summarize the main points and

justify your opinion.

• References: Provide a reference list of all sources.

• Appendices: No appendices.

Formatting guidelines

• Use 12 point-size, 1.5 line spacing, and Arial font

• Spell and grammar check your text

• Reference all sources in the text using the Harvard Referencing System

• Include a reference list of all sources at the end of the report