individual project 5

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Key Assignment

Part 1

Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Phase 1.

Your plan will include the following:

• Section I: Company and Brand Information
• Section II: Product Pitch Script
  • This section will optimize the perfect pitch for selling your brand.
  • It includes features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
  • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
  • Develop 1 promotional campaign for selling these complementing products.

Part 2

Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1–4. Add this information as Section IV of the plan.

Final Key Assignment Sections

• Section I: Company and Brand Information
• Section II: Product Pitch Script
  • This section will optimize the perfect pitch for selling your brand.
  • It includes features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
  • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
  • Develop 1 promotional campaign for selling these complementing products.
• Section IV: The Product Promise and Guarantee