Individual Projec Analyzing and Reporting Results
yudlkaIn this course, you have studied the concept of marketing research. For your last Individual Project, research the various types of organizational buyers and consumers, and distinguish the factors that influence their purchasing decisions. Also, report on how the marketing research industry has affected consumer decision-making process.
For this assignment, you must make a report of 6–8 body pages in which you research the various types of organizational buyers and consumers, and distinguish the factors that influence their purchasing decisions. Answer the following questions in your report:
- What are the various types of organizational buyers and consumers?
- Distinguish the factors that influence decision making?
- Who makes up the marketing research industry?
- How does the marketing research industry affect the consumer decision-making process?
- Give at least 5 recommendations of how BevCo could use this information to help market their new beverage?
Individual Project Rubric
Grading Criteria | Percentage |
Deliverable requirements addressed; understanding of material and writer's message and intent are clear. | 35% |
Scholarly research that supports the writer's position is properly acknowledged and cited. Direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, abstract, or table of contents if used and tables, exhibits, appendices, and reference page). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences. | 20% |
Critical thinking: Position is well-justified, there is logical flow, and there are examples. | 20% |
Structure: Includes introduction and conclusion, proper paragraph format, and reads as a polished, academic paper or professional presentation, as appropriate for the required assignment deliverable. | 10% |
Mechanical: No spelling, grammatical, or punctuation errors. | 10% |
APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.). |
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