BUS4015

Strategic Analysis

In this assignment, you will choose the organization that you will use as the case study for your course project. Ideally, the company you choose will be a familiar one and one to which have easy access-such as your place of employment, or a company close to where you live. If you are unable to find an organization that fit these criteria, you may use a case study from your textbook. Please consult your instructor if you are considering using a company highlighted in the book.

The intention of this exercise is to give you experience identifying the opportunities, threats, strengths, and weaknesses of an organization. This analysis-also known as a SWOT analysis-is vital to generating long-term strategies.

1. First, identify and describe what you consider your organization's external opportunities and threats. David (2015) gives these examples of opportunities and threats on page 10, "economic, social, cultural, demographic, environmental, political, legal, governmental, technological, and competitive" factors. Using these terms as titles, list the factors under each title and describe them.
2. Second, identify and describe what you consider your organization's internal strengths and weaknesses. David (2015) gives examples of internal factors (strengths and weaknesses), such as employees, capabilities, management, marketing, finance, production and operations, research, and information systems. Using these terms as titles, list the factors under each title and describe them.

Complete your list of external (opportunities and threats) and internal (strengths and weaknesses) factors with a brief description of each item and submit it as an attachment in the assignment area.

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