IMC - Marketing

IMC

Client Pitch Presentation (10 slides) - Pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy of B&B Organics (http://bborganics.com/index.html).

Include the following items:

1. Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
2. Proposed change to the product's positioning strategy
3. Position statement.
4.. Create a print ad and video ad for the product featuring your new strategy.

Include references and citations.