Global Marketing Week 8 Class discussion

Exchange ideas with your classmates about global pricing strategies, including the issue of dumping, in this week’s discussion.

Please respond to all of the following prompts:

• What is a market skimming pricing strategy, and when would you use it?
• Consider the three global pricing alternatives: ethnocentric, polycentric, and geocentric pricing. Which pricing strategy would you recommend to a company that wants to engage in global marketing? Explain the strategy and why you would recommend it for your particular company.
• Why is dumping such an important issue to countries? 

Please use the the following sources:

Textbooks (Required):

Keegan, W. J., and Green, M.C. (2013). Global marketing. (7th ed). New Jersey: Prentice Hall.