Extra Credit Marketing

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NB: Product should have failed in 2015. No limit on pages. The more you cover the points given below, the more you score. 

Max: 10 points!!

 

  • Define the product

 

  • Short history describing the failure of the product

 

  • Reasons for failure of the product

 

  • Wrong segment (fuzzy, weak, incorrect)
  • Positioning (inert, inept, misplaced)
  • Product itself
  • Timing of launch
  • Pricing
  • Distribution (wrong channel of distribution)
  • Promotion & advertising
  • Competition
  • Regulatory factors (government policies)
  • Environmental change
  • Corporate support
  • Organizational factors
  • Change in management
  • Buyer behavior
  • Branding
  • Economy
  • Culture

Your Recommendations

 

  • What would you have done to make the marketing strategy work?
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    • 10 years ago
    • 8
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    kim woods
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